In a move to strengthen its appeal to European clients, trading platform eToro has launched 250 new UCITS ETFs. The expansion taps into record demand for these regulated, transparent funds in Europe.
The new ETFs integrate with eToro’s recurring investment tool, allowing automatic purchases with monthly minimums as low as $25. The company is waiving conversion fees on these automated deposits until March 2026.
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The launch follows a difficult period for eToro. Just one day prior, the company announced plans to cut 7% of its global workforce. Its stock price has also fallen more than 50% since its IPO last May, as analysts warn that rivals are copying its popular social trading features.
Yossi Brandes, VP of Execution Services at eToro, stated the addition aims to simplify diversified investing. Hundreds more UCITS ETFs are planned for the coming months.
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