eToro has officially entered the New York crypto market, securing two key licenses that allow residents to trade digital assets alongside stocks, ETFs, and options.
The fintech platform obtained both the New York State BitLicense and the Money Transmitter License after years of engagement with state regulators. The approval expands eToro’s U.S. crypto services to 48 states, adding more than nine million New Yorkers to its potential user base.
The launch comes just weeks after eToro CEO Yoni Assia told the company is “in a very strong position right now to double down on crypto.” That push includes a new non-custodial crypto wallet featuring prediction markets, kept separate from clients’ core portfolios.
Learn how to trade currency pairs, stocks, Crypto, and CFDs on popular assets with Top Forex broker eToro
Recent company data shows retail investor interest remains high. According to an internal eToro survey, 36% of U.S. retail investors already hold crypto, and another 17% plan to increase their exposure.
Overall trading activity on eToro jumped 81% year-over-year in February, even as crypto volumes cooled — suggesting investors are rotating back into traditional markets. The Nasdaq-listed platform ended the month with $17.6 billion in assets under administration and 3.9 million funded accounts, up 13% and 10% respectively from a year earlier.
Meanwhile, eToro is also expanding in Europe, adding 250 UCITS ETFs to appeal to long-term investors. UCITS funds attracted a record €330.6 billion in inflows in 2025, now holding €2.57 trillion in assets.
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