Global trading brokerage Exness has launched its new Cape Town office, strengthening its commitment to the South African market. Chief Marketing Officer Alfonso Cardalda detailed the company’s local strategy, centered on the advanced trader.
Cardalda stressed that growth hinges on product quality and retention. “Everything starts with the trader,” he said, highlighting the demand for stable platforms and fair conditions in the region.
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The marketing approach is intentionally localized. Exness will leverage a mix of social media, PR, and carefully selected financial influencers—both local and international—to build trust and engagement.
The expansion reflects a measured strategy. Cardalda noted the importance of controlled growth, with each new move backed by significant analysis and planning to ensure sustainability.
The Cape Town opening marks a key step in Exness’s broader plan to establish a lasting and responsible presence across Africa.
