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Brokers shift focus: Plus500 reveals 84% of revenue comes from loyal traders
New data from Plus500 shows 84% of revenue comes from loyal clients, signaling an industry shift towards retention over acquisition. Meanwhile, prop trading seeks regulation and Dubai emerges as a global trading hub.
New data reveals a major industry trend: brokers are now prioritizing their current clients over chasing new ones. Plus500‘s latest report shows a staggering 84% of its revenue comes from traders loyal for over a year.
- Loyalty pays: The numbers prove it’s more profitable to retain clients than to spend heavily on marketing to acquire fickle new ones.
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- Prop trading awaits rules: The burgeoning prop trading industry is pushing for self-regulation amid uncertainty, hoping to weed out “bad actors” and build trust.
- Dubai’s trading boom: Dubai is solidifying its status as a global trading hub, attracting major firms like Robinhood and retail traders with its prime location and favorable regulations.
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Editorial Note
This article aggregates publicly available market and broker updates from the source CMS. Verify time-sensitive data directly with official sources before making decisions.
Last update: Aug 29, 2025