Brokers shift focus: Plus500 reveals 84% of revenue comes from loyal traders

New data reveals a major industry trend: brokers are now prioritizing their current clients over chasing new ones. Plus500‘s latest report shows a staggering 84% of its revenue comes from traders loyal for over a year.

• Loyalty pays: The numbers prove it’s more profitable to retain clients than to spend heavily on marketing to acquire fickle new ones.

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• Prop trading awaits rules: The burgeoning prop trading industry is pushing for self-regulation amid uncertainty, hoping to weed out “bad actors” and build trust.
• Dubai’s trading boom: Dubai is solidifying its status as a global trading hub, attracting major firms like Robinhood and retail traders with its prime location and favorable regulations.

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