eToro offers stock rewards to crypto traders amid heavy reliance on digital assets

In a strategic shift, the trading platform eToro is now offering UK and European customers a 1% reward in stocks when they deposit and convert cryptocurrencies. The new “stock-back” program is a direct effort to diversify the company’s revenue streams, which are overwhelmingly reliant on digital assets. This comes as eToro disclosed that cryptocurrency trading generated a massive 91% of its total revenue in the second quarter.

The promotion highlights a significant concentration risk for the company. While overall revenue grew, crypto accounted for $1.91 billion of its $2.09 billion in Q2 revenue, a figure that has seen only a slight decline this year. The new program is designed to funnel some of the immense activity from the crypto side of its business into traditional markets like equities, which contributed just $114 million during the same period.

 

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Under the offer, users who transfer eligible cryptocurrencies and convert them to British pounds or euros will receive the stock credit. The promotion is set to run through March 31, 2026, with monthly caps in place. eToro’s executive, Doron Rosenblum, stated the move aims to “motivate more users to diversify their portfolios beyond just crypto” as part of the firm’s broader strategy to open the global markets.

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