In a strategic shift, the trading platform eToro is now offering UK and European customers a 1% reward in stocks when they deposit and convert cryptocurrencies. The new “stock-back” program is a direct effort to diversify the company’s revenue streams, which are overwhelmingly reliant on digital assets. This comes as eToro disclosed that cryptocurrency trading generated a massive 91% of its total revenue in the second quarter.
The promotion highlights a significant concentration risk for the company. While overall revenue grew, crypto accounted for $1.91 billion of its $2.09 billion in Q2 revenue, a figure that has seen only a slight decline this year. The new program is designed to funnel some of the immense activity from the crypto side of its business into traditional markets like equities, which contributed just $114 million during the same period.
Learn how to trade currency pairs, stocks, Crypto, and CFDs on popular assets with Top Forex broker eToro
Under the offer, users who transfer eligible cryptocurrencies and convert them to British pounds or euros will receive the stock credit. The promotion is set to run through March 31, 2026, with monthly caps in place. eToro’s executive, Doron Rosenblum, stated the move aims to “motivate more users to diversify their portfolios beyond just crypto” as part of the firm’s broader strategy to open the global markets.
Risk disclaimer: eToro is a multi-asset platform which offers both investing in stocks and cryptoassets, as well as trading CFDs.
CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 61% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you understand how CFDs work, and whether you can afford to take the high risk of losing your money.
This communication is intended for information and educational purposes only and should not be considered investment advice or investment recommendation. Past performance is not an indication of future results.
Copy Trading does not amount to investment advice. The value of your investments may go up or down. Your capital is at risk.
Don’t invest unless you’re prepared to lose all the money you invest. This is a high-risk investment and you should not expect to be protected if something goes wrong. Take 2 mins to learn more.
eToro USA LLC does not offer CFDs and makes no representation and assumes no liability as to the accuracy or completeness of the content of this publication, which has been prepared by our partner utilizing publicly available non-entity specific information about eToro.