NAGA partners with Borussia Dortmund to boost brand visibility

NAGA secures sponsorship deal with Borussia Dortmund to expand global reach

NAGA Group has partnered with Borussia Dortmund, securing exclusive sponsorship rights to promote its brand at the iconic football club’s home stadium. This deal, following NAGA’s merger with Key Way Group, aims to enhance its market presence in Germany and globally.

NAGA secures sponsorship deal with Borussia Dortmund to expand global reach

NAGA Group has secured a sponsorship deal with German football club Borussia Dortmund (BVB). The agreement grants NAGA exclusive rights to the BVB Partner logo and prominent brand visibility at Signal Iduna Park, Dortmund’s home stadium.

The partnership, covering the current and upcoming Bundesliga seasons, will feature NAGA’s branding on LED boards during home matches, targeting millions of fans. CEO Octavian Patrascu expressed enthusiasm, noting that both NAGA and BVB share a commitment to growth and success.

 

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This move follows NAGA’s merger with Key Way Group, enhancing its global fintech presence. NAGA will leverage the sponsorship to expand its audience in Germany and internationally. The deal also includes using Borussia Dortmund players in branding efforts, promoting NAGA’s SuperApp for financial services.

The merger with Key Way Group is expected to save up to EUR 9 million annually and generate an additional EBITDA effect of around EUR 4 million by transitioning CAPEX.com users to NAGA’s platform.