NAGA Group has secured a sponsorship deal with German football club Borussia Dortmund (BVB). The agreement grants NAGA exclusive rights to the BVB Partner logo and prominent brand visibility at Signal Iduna Park, Dortmund’s home stadium.
The partnership, covering the current and upcoming Bundesliga seasons, will feature NAGA’s branding on LED boards during home matches, targeting millions of fans. CEO Octavian Patrascu expressed enthusiasm, noting that both NAGA and BVB share a commitment to growth and success.
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This move follows NAGA’s merger with Key Way Group, enhancing its global fintech presence. NAGA will leverage the sponsorship to expand its audience in Germany and internationally. The deal also includes using Borussia Dortmund players in branding efforts, promoting NAGA’s SuperApp for financial services.
The merger with Key Way Group is expected to save up to EUR 9 million annually and generate an additional EBITDA effect of around EUR 4 million by transitioning CAPEX.com users to NAGA’s platform.
