Netflix (NFLX) shares surged nearly 10% on Wednesday, closing at an all-time high of $954 after the company posted record-breaking Q4 earnings. The streaming giant added 18.9 million subscribers—the largest quarterly gain in its history—and raised its 2025 revenue forecast to $44.5 billion.
Analysts praised the “near flawless” results, with Pivotal Research raising its price target to $1,250. Netflix also announced a $15 billion stock buyback and confirmed price hikes across its plans. Ad-supported tiers increased to $7.99, while the Premium plan rose to $24.99.
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The company credited live events like NFL games, the “Jake Paul vs. Mike Tyson” fight, and “Squid Game” for its strong Q4 performance, which generated $10.25 billion in revenue, up 16% year-over-year. Advertising revenue doubled in 2024 and is projected to double again in 2025.
Despite fierce competition, Netflix’s operating margins hit 22.2% in Q4, with Q1 2025 margins expected to grow to 28.2%. Analysts remain bullish on Netflix’s global expansion and its focus on exclusive content and live event programming.
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