Nike’s shares jumped 9.2% in Frankfurt trading on Friday following the company’s stronger-than-expected financial outlook and plans to reduce its reliance on Chinese manufacturing for the U.S. market. The sportswear giant’s positive momentum also lifted rivals Adidas and Puma, signaling renewed investor confidence in the sector.
Nike’s U.S. shares had already surged 11% in after-hours trading on Thursday after the company projected a smaller first-quarter revenue decline than analysts had feared. The brand also announced strategic shifts in its supply chain to minimize the impact of rising tariffs.
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The ripple effect was felt across the European sportswear market, with Puma climbing 4.5% and Adidas gaining 3%. London-based JD Sports also saw an 8% rise, reflecting broader optimism in the athletic apparel industry.
Analysts suggest Nike’s resilience and strategic adjustments could set a positive tone for the sector, even as companies navigate global trade challenges. Investors will be watching closely to see if this upward trend holds in the coming weeks.
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