Plus500 has opened its first Latin American office in Colombia, marking a strategic push into the region. The Israeli broker secured approval from Colombia’s Financial Superintendence (SFC) to establish a local presence, aiming to strengthen ties with regional clients and offer tailored services.
CEO David Zruia called the move a “significant milestone” in the company’s global expansion. Plus500 is also reportedly seeking a license in Chile, where it set up an entity last year.
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The broker has been aggressively expanding, recently entering the U.S. retail futures market and securing a Canadian license. It’s not alone in targeting Latin America—competitors like AvaTrade and XTB have also moved into Colombia and Chile.
Beyond the Americas, Plus500 has secured a Dubai license and acquired an Indian broker, signaling its broader ambitions in emerging markets.
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