Nearly 90% of Plus500’s CFD trades now happen on mobile devices, far outpacing the industry average of 55.5%, according to H1 2025 data. The Israeli broker has long prioritized mobile, with 89% of its OTC revenue coming from smartphones and tablets—up from 73% in 2018.
Why Plus500 leads
CEO David Zruia credits the firm’s “mobile-first” strategy, ensuring seamless trading across devices. Post-pandemic, mobile adoption surged, with revenue from mobile trades hitting 89% in H1 2025.
Industry slow to adapt
While brokers like Saxo Bank and Swissquote were early adopters, most still lag. Finance Magnates Intelligence reports only 55.5% of CFD trades were mobile in Q2 2025, down from 63% in Q1.
Expansion plans
Plus500 is seeking a Chilean license, continuing its Americas push after entering Canada and the UAE. Rival XTB is also targeting Chile, as Latin America attracts CFD firms.
Meanwhile, NAGA Group reported a 3% revenue rise to €28.9M in H1 2025, with EBITDA up 8% despite higher marketing spend.
