Porsche’s profit falls 30% in 2024 – dividend stays, job cuts ahead

Porsche battles profit drop, keeps dividend steady amid cost cuts

Porsche faces a 30.4% profit drop in 2024 but keeps its dividend unchanged. Struggling with high costs and weak demand in China, the luxury carmaker cuts jobs and lowers margin targets.

Porsche battles profit drop, keeps dividend steady amid cost cuts

Porsche will maintain its 2024 dividend despite a 30.4% drop in net profit, as it faces high costs and weak demand in China. The company lowered its medium-term margin target to 15-17% (down from 17-19%) and expects its 2025 margin to shrink to 10-12% due to an €800 million profit hit from shifting back to combustion and hybrid models.

 

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Struggling with a 28% sales decline in China, Porsche is cutting costs like its parent Volkswagen. It plans to eliminate 2,000 more jobs on top of 1,900 already announced and will negotiate further cuts with unions later this year.

 

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