eToro, a renowned social trading, and investing network has recently joined forces with Twitter to seamlessly integrate real-time asset prices into Twitter’s popular $Cashtags feature. This collaboration aims to provide Twitter users with instant access to up-to-date financial information, allowing them to stay informed and engaged with the latest market trends while browsing their social media feeds.
With this new integration, Twitter users will now have direct access to trading capabilities from within the social platform, which is owned by Elon Musk. This move further highlights Musk’s intention to bring Twitter closer to the financial industry. eToro’s partnership with Twitter aligns with the rising trend of ‘fintwit’, the increasing popularity of finance-related discussions on Twitter, and positions eToro as a true social trading app within this space. Users can now seamlessly engage with the financial markets while staying connected with their social media community on Twitter.
Through this strategic partnership, Twitter users will now have the convenience of accessing real-time prices for stocks, ETFs, commodities, and Cryptocurrencies by using the $Cashtag symbol in their search. This integration aims to create a seamless experience for Twitter users, allowing them to effortlessly click through to the eToro platform for detailed information on the desired asset, as well as the opportunity to make investments. This collaboration enhances the accessibility and convenience of social trading and investing, empowering Twitter users to make informed financial decisions with ease.
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Since the introduction of pricing data for $Cashtags in December 2022, this feature has gained significant traction among users. With over 420 million searches for $Cashtags since the start of 2023, averaging around 4.7 million searches per day, it has become a popular tool for staying updated on asset prices. The activity tends to spike during notable earnings announcements, like when Apple released its Q4 2022 earnings report on February 2, 2023, resulting in 8 million $Cashtag searches. This showcases the growing demand for real-time financial information and the increasing adoption of $Cashtags as a valuable resource for Twitter users.
