In a significant move to deepen its roots in the region, the global contracts for difference (CFD) broker Exness has officially opened a new regional headquarters in Cape Town. The office is poised to serve as the central hub for the company’s operations across South Africa and the wider Sub-Saharan Africa (SSA) region.
The launch underscores a strategic bet on the economic potential of SSA, a market the company believes is ripe for growth.
“We see immense potential in SSA, and our investment here reflects our confidence in the region’s growth and in the incredible talent driving it,” said Petr Valov, Exness’ co-founder and CEO.
The Cape Town hub will be staffed by a team of local professionals, aiming to combine international expertise with on-the-ground insights to better serve regional clients.
Learn how to trade CFDs on popular assets with Top Forex broker Exness
“By building a strong local presence, we are bringing our global expertise closer to our traders,” explained Paul Margarites, Exness Regional Commercial Director. “This office is more than a space; it’s a reflection of our long-term commitment to traders in the region.”
Exness is entering a competitive but promising market. South Africa, the continent’s largest economy with a GDP of approximately $400 billion, has become a key target for international retail trading brokers, attracted by its relatively high per capita income and growing interest in online trading.
This expansion is part of a broader global strategy for Exness. Just last month, the broker inaugurated a new office in Amman, Jordan, strengthening its footprint in the Middle East and North Africa (MENA). The company holds local regulatory licenses in both South Africa and Kenya, as well as in Jordan, highlighting its focus on establishing a regulated and physical presence in key emerging markets.
