OANDA Japan taps rising rugby popularity with Tokyo Sungoliath sponsorship

OANDA Japan has signed a sponsorship deal with the Tokyo Suntory Sungoliath rugby team, effective November 1, 2025.

As part of the agreement, the OANDA Securities logo will be featured on the collar of the team’s jerseys for the Japan Rugby League One 2025-26 season.

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The brokerage stated the partnership aims to strengthen its brand and support the team’s vision. The move comes as rugby’s popularity in Japan continues to grow, fueled by the nation’s hosting of the 2019 Rugby World Cup. The league has seen a surge in attendance and viewership, making it an attractive platform for brands.

OANDA Japan joins other brokers like eToro and CMC Markets in leveraging rugby sponsorships for marketing.