Publicly listed fintech giant XTB (WSE: XTB) has teamed up with heavyweight boxing star Tyson Fury for his highly anticipated rematch against Oleksandr Usyk on December 21 at Riyadh’s Kingdom Arena.
Fury, with over 10 million social media followers, shared his excitement: “I’m coming back to reclaim my throne and am proud to have XTB in my corner for this unmissable fight.”
Beyond the fight, XTB’s logo will feature on Fury’s gear through 2025, strengthening its ties to the sports world. The company already collaborates with icons like UFC champion Conor McGregor and partners with the UAE Boxing Federation.
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“This rematch aligns with XTB’s global marketing goals and market leadership,” said CEO Omar Arnaout, highlighting the firm’s commitment to premier sports events.
XTB, serving over 1.21 million investors, pioneered sports partnerships with its Vodafone Mercedes F1 sponsorship a decade ago. Since then, it has added Zlatan Ibrahimović and Iker Casillas to its ambassador lineup, cementing its reputation as a leader in fintech marketing through sports.
