Apple stock ahead of iPhone 17: time to buy or sell the news?
As Apple (AAPL) gears up for the launch of the iPhone 17 in 2025, investors are weighing whether to buy into the hype or take profits ahead of the release. With Apple’s stock historically experiencing volatility around product launches, the question remains: Is now the right time to buy AAPL, or is a pullback imminent?
The bull case: why investors are excited
1. AI and software innovations
Apple is expected to integrate major AI enhancements into the iPhone 17, potentially including:
- On-device AI processing for improved privacy and speed.
- Advanced Siri upgrades leveraging large language models (LLMs).
- AI-powered camera and photo editing tools.
If Apple delivers a compelling AI story, it could reignite growth in iPhone sales, which have plateaued in recent years.
Read more: Bulls and bears in the Forex market
2. Strong services growth
Apple’s Services segment (App Store, iCloud, Apple Music, etc.) continues to grow at a double-digit pace, providing a high-margin revenue stream that offsets hardware cyclicality.
3. Potential for a supercycle
With many iPhone users holding onto older models (iPhone 11, 12, 13), the iPhone 17’s rumored redesigned form factor, thinner bezels, and under-display Face ID could trigger a supercycle upgrade wave.
4. Stock buybacks and dividend growth
Apple remains committed to returning capital to shareholders, with over $100 billion in buybacks in recent years and a growing dividend. This provides downside support for the stock.
The bear case: reasons for caution
1. Valuation concerns
Apple trades at a premium valuation (~30x P/E), which could limit upside if iPhone 17 sales disappoint.
2. China Risks
Apple faces increasing competition from Huawei and potential regulatory pressures in China, a key market. Any further sales decline there could hurt earnings.
3. “Sell the News” Risk
Historically, Apple’s stock often rallies into a new iPhone launch but pulls back afterward as investors take profits. The same pattern could repeat with the iPhone 17.
4. Slowing iPhone Growth
Unless the iPhone 17 introduces game-changing features, unit sales may only see modest growth, keeping revenue flat.
Verdict: buy the dip or wait?
- Short-term traders might consider waiting for a post-launch pullback before buying.
- Long-term investors could accumulate AAPL on dips, given its strong ecosystem, buybacks, and AI potential.
Key levels to watch:
- Support: $180 (if market sentiment weakens)
- Resistance: $220 (if iPhone 17 hype builds)
The iPhone 17 could be a catalyst for Apple’s next leg up, but much depends on execution. If AI and design upgrades impress, AAPL could break out. However, if the launch underwhelms, a short-term sell-off is likely.
Strategy: Buy on weakness ahead of the launch, but be prepared for volatility. For now, Apple remains a long-term hold, but not without risks.
Top 5 FX and CFD brokers to trade Apple stocks
If you’re looking to trade Apple (AAPL) stocks via CFDs or Forex brokers, here are five of the best platforms to consider:
eToro
🔹 Best for: Social trading & copy trading
🔹 Regulation: FCA, CySEC, ASIC
🔹 Apple (AAPL) trading: Available as CFDs and real stocks
🔹 Leverage: Up to 1:5 (retail clients)
🔹 Fees: Low spreads, no commission on stocks (CFD fees apply)
🔹 Unique feature: Copy pro traders automatically
👉 Why choose eToro? Ideal for beginners who want to follow expert traders.
Risk disclaimer: eToro is a multi-asset platform which offers both investing in stocks and cryptoassets, as well as trading CFDs.
CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 61% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you understand how CFDs work, and whether you can afford to take the high risk of losing your money.
This communication is intended for information and educational purposes only and should not be considered investment advice or investment recommendation. Past performance is not an indication of future results.
Copy Trading does not amount to investment advice. The value of your investments may go up or down. Your capital is at risk.
Don’t invest unless you’re prepared to lose all the money you invest. This is a high-risk investment and you should not expect to be protected if something goes wrong. Take 2 mins to learn more.
eToro USA LLC does not offer CFDs and makes no representation and assumes no liability as to the accuracy or completeness of the content of this publication, which has been prepared by our partner utilizing publicly available non-entity specific information about eToro.
XTB
🔹 Best for: Low-cost trading & advanced tools
🔹 Regulation: FCA, KNF, CySEC
🔹 Apple (AAPL) trading: CFDs with tight spreads
🔹 Leverage: Up to 1:5 (for retail traders)
🔹 Fees: Zero commission on stocks (CFD fees apply)
🔹 Unique feature: Advanced xStation 5 trading platform
👉 Why choose XTB? Great for traders who want low fees and a professional trading interface.
AvaTrade
🔹 Best for: Automated trading & MetaTrader support
🔹 Regulation: Central Bank of Ireland, ASIC, FSCA
🔹 Apple (AAPL) trading: CFDs with leverage
🔹 Leverage: Up to 1:5 (retail), 1:400 (pro)
🔹 Fees: Competitive spreads, no hidden fees
🔹 Unique feature: Supports MetaTrader 4/5 and AvaTradeGO
👉 Why choose AvaTrade? Best for algorithmic traders using Expert Advisors (EAs).
Plus500
🔹 Best for: Simple, user-friendly platform
🔹 Regulation: FCA, ASIC, CySEC
🔹 Apple (AAPL) trading: CFDs only
🔹 Leverage: Up to 1:5 (retail)
🔹 Fees: Low commissions, tight spreads
🔹 Unique feature: Free demo account with virtual funds
👉 Why choose Plus500? Perfect for beginners due to its intuitive interface.
82% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you can afford to take the high risk of losing your money.
BlackBull Markets
🔹 Best for: ECN trading & tight spreads
🔹 Regulation: FMA (NZ), FSA (Seychelles)
🔹 Apple (AAPL) trading: CFDs with raw spreads
🔹 Leverage: Up to 1:500 (for professional traders)
🔹 Fees: Low commissions on ECN accounts
🔹 Unique feature: True ECN execution with fast order fills
👉 Why choose BlackBull? Best for scalpers and high-volume traders needing deep liquidity.
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Apple stock ahead of iPhone 17 - FAQ