Apple stock (AAPL) before iPhone 17: buy the dip or wait?

Apple stock ahead of iPhone 17: buy the hype or sell the news?

As Apple (AAPL) prepares for the iPhone 17 launch in 2025, investors are debating whether to buy into the hype or take profits early. With Apple’s stock historically volatile around product releases, the big question is: Is now the right time to invest, or is a pullback coming? This article breaks down the bull and bear cases, key risks, and trading strategies – plus the best brokers to trade AAPL.

Apple stock ahead of iPhone 17: time to buy or sell the news?

Apple stock ahead of iPhone 17: time to buy or sell the news?

As Apple (AAPL) gears up for the launch of the iPhone 17 in 2025, investors are weighing whether to buy into the hype or take profits ahead of the release. With Apple’s stock historically experiencing volatility around product launches, the question remains: Is now the right time to buy AAPL, or is a pullback imminent?

 

The bull case: why investors are excited

The bull case: why investors are excited

1. AI and software innovations

Apple is expected to integrate major AI enhancements into the iPhone 17, potentially including:

  • On-device AI processing for improved privacy and speed.
  • Advanced Siri upgrades leveraging large language models (LLMs).
  • AI-powered camera and photo editing tools.

If Apple delivers a compelling AI story, it could reignite growth in iPhone sales, which have plateaued in recent years.

Read more: Bulls and bears in the Forex market

2. Strong services growth

Apple’s Services segment (App Store, iCloud, Apple Music, etc.) continues to grow at a double-digit pace, providing a high-margin revenue stream that offsets hardware cyclicality.

3. Potential for a supercycle

With many iPhone users holding onto older models (iPhone 11, 12, 13), the iPhone 17’s rumored redesigned form factor, thinner bezels, and under-display Face ID could trigger a supercycle upgrade wave.

4. Stock buybacks and dividend growth

Apple remains committed to returning capital to shareholders, with over $100 billion in buybacks in recent years and a growing dividend. This provides downside support for the stock.

 

The bear case: reasons for caution

The bear case: reasons for caution

1. Valuation concerns

Apple trades at a premium valuation (~30x P/E), which could limit upside if iPhone 17 sales disappoint.

2. China Risks

Apple faces increasing competition from Huawei and potential regulatory pressures in China, a key market. Any further sales decline there could hurt earnings.

3. “Sell the News” Risk

Historically, Apple’s stock often rallies into a new iPhone launch but pulls back afterward as investors take profits. The same pattern could repeat with the iPhone 17.

4. Slowing iPhone Growth

Unless the iPhone 17 introduces game-changing features, unit sales may only see modest growth, keeping revenue flat.

 

Verdict: buy the dip or wait?

Verdict: buy the dip or wait?

  • Short-term traders might consider waiting for a post-launch pullback before buying.
  • Long-term investors could accumulate AAPL on dips, given its strong ecosystem, buybacks, and AI potential.

Key levels to watch:

  • Support: $180 (if market sentiment weakens)
  • Resistance: $220 (if iPhone 17 hype builds)

The iPhone 17 could be a catalyst for Apple’s next leg up, but much depends on execution. If AI and design upgrades impress, AAPL could break out. However, if the launch underwhelms, a short-term sell-off is likely.

Strategy: Buy on weakness ahead of the launch, but be prepared for volatility. For now, Apple remains a long-term hold, but not without risks.

 

Top 5 FX and CFD brokers to trade Apple stocks

If you’re looking to trade Apple (AAPL) stocks via CFDs or Forex brokers, here are five of the best platforms to consider:

eToro

🔹 Best for: Social trading & copy trading
🔹 Regulation: FCA, CySEC, ASIC
🔹 Apple (AAPL) trading: Available as CFDs and real stocks
🔹 Leverage: Up to 1:5 (retail clients)
🔹 Fees: Low spreads, no commission on stocks (CFD fees apply)
🔹 Unique feature: Copy pro traders automatically

👉 Why choose eToro? Ideal for beginners who want to follow expert traders.

98
Min. deposit
50$
Min. Spread
0.5
Bonus
Max. leverage
1:30
Used by
30000000+
Trading platforms
Own Platform
MetaTrader 4
MetaTrader 5
Web trader
Deposit methods
Trustly, iDEAL, Rapid, Klarna, Wire
! 61% of retail CFD accounts lose money.
Regulated by
FCA
CySEC
ASIC
98
Min. deposit
50$
Max. leverage
1:30
Bonus
Used by
30000000+
Min. Spread
0.5
Trading platforms
Own Platform
MetaTrader 4
MetaTrader 5
Web trader
Deposit methods
Trustly, iDEAL, Rapid, Klarna, Wire
Regulated by
FCA
CySEC
ASIC
Open account
! 61% of retail CFD accounts lose money.

Risk disclaimer: eToro is a multi-asset platform which offers both investing in stocks and cryptoassets, as well as trading CFDs.

CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 61% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you understand how CFDs work, and whether you can afford to take the high risk of losing your money.

This communication is intended for information and educational purposes only and should not be considered investment advice or investment recommendation. Past performance is not an indication of future results.

Copy Trading does not amount to investment advice. The value of your investments may go up or down. Your capital is at risk.

Don’t invest unless you’re prepared to lose all the money you invest. This is a high-risk investment and you should not expect to be protected if something goes wrong. Take 2 mins to learn more.

eToro USA LLC does not offer CFDs and makes no representation and assumes no liability as to the accuracy or completeness of the content of this publication, which has been prepared by our partner utilizing publicly available non-entity specific information about eToro.

 

XTB

🔹 Best for: Low-cost trading & advanced tools
🔹 Regulation: FCA, KNF, CySEC
🔹 Apple (AAPL) trading: CFDs with tight spreads
🔹 Leverage: Up to 1:5 (for retail traders)
🔹 Fees: Zero commission on stocks (CFD fees apply)
🔹 Unique feature: Advanced xStation 5 trading platform

👉 Why choose XTB? Great for traders who want low fees and a professional trading interface.

98
Min. deposit
-
Min. Spread
0.5
Bonus
Max. leverage
1:500
Used by
656997+
Trading platforms
Own Platform
MetaTrader 4
MetaTrader 5
Web trader
Deposit methods
Bank Transfer, PayPal, Credit/Debit Cards, Neteller, Skrill
! Trading is a risky activity. Up to 69-80% of traders lose their money
Regulated by
FSC
CNMV
KNF
FCA
CySEC
98
Min. deposit
-
Max. leverage
1:500
Bonus
Used by
656997+
Min. Spread
0.5
Trading platforms
Own Platform
MetaTrader 4
MetaTrader 5
Web trader
Deposit methods
Bank Transfer, PayPal, Credit/Debit Cards, Neteller, Skrill
Regulated by
FSC
CNMV
KNF
FCA
CySEC
Broker type
Forex & CFDs
Open account
! Trading is a risky activity. Up to 69-80% of traders lose their money

 

AvaTrade

🔹 Best for: Automated trading & MetaTrader support
🔹 Regulation: Central Bank of Ireland, ASIC, FSCA
🔹 Apple (AAPL) trading: CFDs with leverage
🔹 Leverage: Up to 1:5 (retail), 1:400 (pro)
🔹 Fees: Competitive spreads, no hidden fees
🔹 Unique feature: Supports MetaTrader 4/5 and AvaTradeGO

👉 Why choose AvaTrade? Best for algorithmic traders using Expert Advisors (EAs).

97
Min. deposit
50$
Min. Spread
0.1
Bonus
Max. leverage
1:400
Used by
350000+
Trading platforms
Web Platform
ZuluTrade
MetaTrader 5
MetaTrader 4
Deposit methods
Bitcoin, Sofort, UnionPay, Credit/Debit Cards, Neteller, Wire, Skrill
Regulated by
ISA
ADGM
FFA of Japan
FSA of Japan
FSCA of South Africa
Central Bank of Ireland
CySEC
FSC of BVI
ASIC
97
Min. deposit
50$
Max. leverage
1:400
Bonus
Used by
350000+
Min. Spread
0.1
Trading platforms
Web Platform
ZuluTrade
MetaTrader 5
MetaTrader 4
Deposit methods
Bitcoin, Sofort, UnionPay, Credit/Debit Cards, Neteller, Wire, Skrill
Regulated by
ISA
ADGM
FFA of Japan
FSA of Japan
FSCA of South Africa
Central Bank of Ireland
CySEC
FSC of BVI
ASIC

 

Plus500

🔹 Best for: Simple, user-friendly platform
🔹 Regulation: FCA, ASIC, CySEC
🔹 Apple (AAPL) trading: CFDs only
🔹 Leverage: Up to 1:5 (retail)
🔹 Fees: Low commissions, tight spreads
🔹 Unique feature: Free demo account with virtual funds

👉 Why choose Plus500? Perfect for beginners due to its intuitive interface.

95
Min. deposit
100$
Min. Spread
Variable
Bonus
Max. leverage
1:30
Used by
430000+
Trading platforms
Own Platform
Web Platform
MetaTrader 4
MetaTrader 5
Deposit methods
Trustly, iDEAL, PayPal, Klarna, Credit/Debit Cards, Skrill
! 82% of retail CFD accounts lose money.
Regulated by
MAS
FCA
FSA Seychelles
CySEC
ASIC
95
Min. deposit
100$
Max. leverage
1:30
Bonus
Used by
430000+
Min. Spread
Variable
Trading platforms
Own Platform
Web Platform
MetaTrader 4
MetaTrader 5
Deposit methods
Trustly, iDEAL, PayPal, Klarna, Credit/Debit Cards, Skrill
Regulated by
MAS
FCA
FSA Seychelles
CySEC
ASIC
Open account
! 82% of retail CFD accounts lose money.

82% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you can afford to take the high risk of losing your money.

 

BlackBull Markets

🔹 Best for: ECN trading & tight spreads
🔹 Regulation: FMA (NZ), FSA (Seychelles)
🔹 Apple (AAPL) trading: CFDs with raw spreads
🔹 Leverage: Up to 1:500 (for professional traders)
🔹 Fees: Low commissions on ECN accounts
🔹 Unique feature: True ECN execution with fast order fills

👉 Why choose BlackBull? Best for scalpers and high-volume traders needing deep liquidity.

98
Min. deposit
-
Min. Spread
0.0
Bonus
Max. leverage
1:500
Used by
-
Trading platforms
Own Platform
Web Platform
MetaTrader 5
MetaTrader 4
Deposit methods
Bank Transfer, FasaPay, Credit/Debit Cards, Neteller, Skrill
Regulated by
FMA
FSA Seychelles
98
Min. deposit
-
Max. leverage
1:500
Bonus
Used by
-
Min. Spread
0.0
Trading platforms
Own Platform
Web Platform
MetaTrader 5
MetaTrader 4
Deposit methods
Bank Transfer, FasaPay, Credit/Debit Cards, Neteller, Skrill
Regulated by
FMA
FSA Seychelles
Broker type
Forex

 

Apple stock ahead of iPhone 17 - FAQ

Historically, Apple’s stock rallies before a launch but may dip afterward. Long-term investors could buy on weakness, while short-term traders may wait for a pullback. Learn more in the article.
Rumors suggest on-device AI processing, advanced Siri upgrades, and AI-powered cameras. If Apple delivers, it could spark a sales surge. Use our special buttons to sign up and start trading AAPL stocks with best FX brokers.
China competition, high valuation (~30x P/E), and "sell the news" trends post-launch could pressure the stock. Dive deeper into the risks in our analysis.
Top picks include eToro (social trading), XTB (low-cost), and AvaTrade (MetaTrader support). Check our broker comparisons for fees and leverage details.
If the rumored redesign, thinner bezels, and under-display Face ID impress users, a upgrade wave is likely. Read our verdict on Apple’s growth potential.